Interior paint · marketing names
Paint colors
Popular Sherwin-Williams and Benjamin Moore style paint names with approximate HEX — Agreeable Gray, Naval, White Dove, and more for room mockups and real-estate staging visuals.
Why this page exists
Homeowners search paint names on Pinterest and in apps; developers building interior tools need a neutral snapshot of what those names roughly look like on screen.
How to use it
- Search by brand abbreviation (SW, BM) or color marketing name.
- Copy HEX into room visualizers; confirm with store color chips before purchasing.
- Extract a photo match with the image color extractor when lighting skews swatches.
Use a different reference when…
You are specifying commercial coatings — use manufacturer data sheets, not a website table.
Practical tips
- Neutrals (grays, off-whites) dominate residential palettes — start there for whole-home UI.
- Same name can differ by finish (matte vs. gloss) in real life.
FAQ
Will my wall match this HEX?
Lighting, finish, and batch affect real paint. Always test a physical sample.
Why Sherwin-Williams and Benjamin Moore?
They are the most searched US residential lines in color-tool traffic.
Can contractors use this on bids?
Use official fan decks for legal specs; this is a digital convenience layer.