Uber brand colors
Black and white mobility. Official resources: Brand center.
What is Uber?
Uber moves people and deliveries in hundreds of cities after starting in San Francisco. Black and white wordmarks with safety blue map pins structure rider apps, freight, and Eats courier gear.
Using Uber colors in design
Technology brands usually pair one hero accent with neutrals for product UI, marketing sites, and developer documentation. When you prototype dashboards or landing pages, copy HEX from the swatches below, then validate contrast for body text and buttons.
This page lists 2 commonly cited Uber swatches with HEX and usage labels. Click any chip to copy the code, then paste into Figma variables, CSS custom properties, or Tailwind theme extensions. For accessible text on Uber backgrounds, run pairs through our WCAG contrast checker before handoff.
Need a full ramp from one accent? Try the CSS variables generator or compare against other companies in tech brand colors.
Uber brand colors — FAQ
Are Uber HEX values official?
We compile widely published Uber values for design workflows. Corporate brand portals publish the authoritative palette and logo rules. Always confirm critical launches with official guidelines.
How should I pick a primary Uber color?
Start with swatches tagged Primary or Logo in the table. Pair with a neutral text color and test contrast at 4.5:1 for body copy and 3:1 for large headings.
Can I export Uber colors to CSS or Tailwind?
Copy HEX from any row, or feed a single accent into our Tailwind config generator and CSS variables tools for 50–950 ramps.
Do Uber colors match print or packaging?
Screen HEX is sRGB. Print, signage, and merchandise often use Pantone, CMYK, or coated ink systems that shift appearance under different lighting.