TikTok brand colors
Cyan, pink, black. Official resources: Brand center.
What is TikTok?
TikTok hosts short-form video with powerful recommendation algorithms from ByteDance. Black, white, and cyan-red accent UI frames creator tools, effects, and brand takeover ads.
Using TikTok colors in design
Technology brands usually pair one hero accent with neutrals for product UI, marketing sites, and developer documentation. When you prototype dashboards or landing pages, copy HEX from the swatches below, then validate contrast for body text and buttons.
This page lists 3 commonly cited TikTok swatches with HEX and usage labels. Click any chip to copy the code, then paste into Figma variables, CSS custom properties, or Tailwind theme extensions. For accessible text on TikTok backgrounds, run pairs through our WCAG contrast checker before handoff.
Need a full ramp from one accent? Try the CSS variables generator or compare against other companies in tech brand colors.
TikTok brand colors — FAQ
Are TikTok HEX values official?
We compile widely published TikTok values for design workflows. Corporate brand portals publish the authoritative palette and logo rules. Always confirm critical launches with official guidelines.
How should I pick a primary TikTok color?
Start with swatches tagged Primary or Logo in the table. Pair with a neutral text color and test contrast at 4.5:1 for body copy and 3:1 for large headings.
Can I export TikTok colors to CSS or Tailwind?
Copy HEX from any row, or feed a single accent into our Tailwind config generator and CSS variables tools for 50–950 ramps.
Do TikTok colors match print or packaging?
Screen HEX is sRGB. Print, signage, and merchandise often use Pantone, CMYK, or coated ink systems that shift appearance under different lighting.