Instacart brand colors
Green carrot. Use the swatches below for digital mockups; verify against official brand guidelines before external campaigns. Official resources: Brand center.
What is Instacart?
Instacart partners with grocers for same-day delivery and pickup marketplace apps in North America. The HEX swatches below summarize commonly published brand colors for screens and UI mockups—always confirm against the company’s official brand portal before customer-facing campaigns.
Using Instacart colors in design
Technology brands usually pair one hero accent with neutrals for product UI, marketing sites, and developer documentation. When you prototype dashboards or landing pages, copy HEX from the swatches below, then validate contrast for body text and buttons.
This page lists 2 commonly cited Instacart swatches with HEX and usage labels. Click any chip to copy the code, then paste into Figma variables, CSS custom properties, or Tailwind theme extensions. For accessible text on Instacart backgrounds, run pairs through our WCAG contrast checker before handoff.
Need a full ramp from one accent? Try the CSS variables generator or compare against other companies in tech brand colors.
Instacart brand colors — FAQ
Are Instacart HEX values official?
We compile widely published Instacart values for design workflows. Corporate brand portals publish the authoritative palette and logo rules. Always confirm critical launches with official guidelines.
How should I pick a primary Instacart color?
Start with swatches tagged Primary or Logo in the table. Pair with a neutral text color and test contrast at 4.5:1 for body copy and 3:1 for large headings.
Can I export Instacart colors to CSS or Tailwind?
Copy HEX from any row, or feed a single accent into our Tailwind config generator and CSS variables tools for 50–950 ramps.
Do Instacart colors match print or packaging?
Screen HEX is sRGB. Print, signage, and merchandise often use Pantone, CMYK, or coated ink systems that shift appearance under different lighting.