Wendy's brand colors
Square burger red. Official resources: Brand center.
What is Wendy's?
Wendy’s differentiates with square patties and a red-haired mascot from Dublin, Ohio. Red and yellow packaging, plus social-forward campaigns, keep QSR palettes energetic on mobile ordering.
Using Wendy's colors in design
Food and beverage palettes lean on appetite cues—warm reds and yellows for energy, greens for freshness. The values here are screen references for apps, menus, and delivery UI; packaging print may use different ink systems.
This page lists 2 commonly cited Wendy's swatches with HEX and usage labels. Click any chip to copy the code, then paste into Figma variables, CSS custom properties, or Tailwind theme extensions. For accessible text on Wendy's backgrounds, run pairs through our WCAG contrast checker before handoff.
Need a full ramp from one accent? Try the CSS variables generator or compare against other companies in food brand colors.
Wendy's brand colors — FAQ
Are Wendy's HEX values official?
We compile widely published Wendy's values for design workflows. Corporate brand portals publish the authoritative palette and logo rules. Always confirm critical launches with official guidelines.
How should I pick a primary Wendy's color?
Start with swatches tagged Primary or Logo in the table. Pair with a neutral text color and test contrast at 4.5:1 for body copy and 3:1 for large headings.
Can I export Wendy's colors to CSS or Tailwind?
Copy HEX from any row, or feed a single accent into our Tailwind config generator and CSS variables tools for 50–950 ramps.
Do Wendy's colors match print or packaging?
Screen HEX is sRGB. Print, signage, and merchandise often use Pantone, CMYK, or coated ink systems that shift appearance under different lighting.