Patagonia brand colors
Fitz Roy logo and outdoor earth tones. Use the swatches below for digital mockups; verify against official brand guidelines before external campaigns. Official resources: Brand center.
What is Patagonia?
Patagonia is a recognized fashion and apparel brand. The HEX swatches below summarize commonly published brand colors for screens and UI mockups—always confirm against the company's official brand portal before customer-facing campaigns.
Using Patagonia colors in design
Fashion houses rotate seasonal campaigns while keeping signature hues in logos, packaging, and retail signage. Use these HEX references for mood boards and e-commerce themes, then confirm Pantone or fabric specs for production runs.
This page lists 2 commonly cited Patagonia swatches with HEX and usage labels. Click any chip to copy the code, then paste into Figma variables, CSS custom properties, or Tailwind theme extensions. For accessible text on Patagonia backgrounds, run pairs through our WCAG contrast checker before handoff.
Need a full ramp from one accent? Try the CSS variables generator or compare against other companies in fashion brand colors.
Patagonia brand colors — FAQ
Are Patagonia HEX values official?
We compile widely published Patagonia values for design workflows. Corporate brand portals publish the authoritative palette and logo rules. Always confirm critical launches with official guidelines.
How should I pick a primary Patagonia color?
Start with swatches tagged Primary or Logo in the table. Pair with a neutral text color and test contrast at 4.5:1 for body copy and 3:1 for large headings.
Can I export Patagonia colors to CSS or Tailwind?
Copy HEX from any row, or feed a single accent into our Tailwind config generator and CSS variables tools for 50–950 ramps.
Do Patagonia colors match print or packaging?
Screen HEX is sRGB. Print, signage, and merchandise often use Pantone, CMYK, or coated ink systems that shift appearance under different lighting.