Nike brand colors
Swoosh and performance palette. Official resources: Brand center.
What is Nike?
Nike is an Oregon sportswear giant behind the Swoosh and Just Do It. Black, white, and volt accents dominate performance lines, while Jordan Brand uses red, black, and cement grey storytelling.
Using Nike colors in design
Fashion houses rotate seasonal campaigns while keeping signature hues in logos, packaging, and retail signage. Use these HEX references for mood boards and e-commerce themes, then confirm Pantone or fabric specs for production runs.
This page lists 3 commonly cited Nike swatches with HEX and usage labels. Click any chip to copy the code, then paste into Figma variables, CSS custom properties, or Tailwind theme extensions. For accessible text on Nike backgrounds, run pairs through our WCAG contrast checker before handoff.
Need a full ramp from one accent? Try the CSS variables generator or compare against other companies in fashion brand colors.
Nike brand colors — FAQ
Are Nike HEX values official?
We compile widely published Nike values for design workflows. Corporate brand portals publish the authoritative palette and logo rules. Always confirm critical launches with official guidelines.
How should I pick a primary Nike color?
Start with swatches tagged Primary or Logo in the table. Pair with a neutral text color and test contrast at 4.5:1 for body copy and 3:1 for large headings.
Can I export Nike colors to CSS or Tailwind?
Copy HEX from any row, or feed a single accent into our Tailwind config generator and CSS variables tools for 50–950 ramps.
Do Nike colors match print or packaging?
Screen HEX is sRGB. Print, signage, and merchandise often use Pantone, CMYK, or coated ink systems that shift appearance under different lighting.