JPMorgan Chase brand colors
Octagon blue identity. Official resources: Brand center.
What is JPMorgan Chase?
JPMorgan Chase combines Chase retail banking with J.P. Morgan institutional services. Octagon Chase blue and charcoal typography span branches, mobile deposit UI, and corporate responsibility reports.
Using JPMorgan Chase colors in design
Financial brands emphasize trust through blues, charcoals, and restrained accents on cards and mobile banking. Use the table for wireframes and marketing PDFs, not for regulated disclosure design without brand approval.
This page lists 2 commonly cited JPMorgan Chase swatches with HEX and usage labels. Click any chip to copy the code, then paste into Figma variables, CSS custom properties, or Tailwind theme extensions. For accessible text on JPMorgan Chase backgrounds, run pairs through our WCAG contrast checker before handoff.
Need a full ramp from one accent? Try the CSS variables generator or compare against other companies in banking brand colors.
JPMorgan Chase brand colors — FAQ
Are JPMorgan Chase HEX values official?
We compile widely published JPMorgan Chase values for design workflows. Regulated marketing may require approved color specs beyond this reference. Always confirm critical launches with official guidelines.
How should I pick a primary JPMorgan Chase color?
Start with swatches tagged Primary or Logo in the table. Pair with a neutral text color and test contrast at 4.5:1 for body copy and 3:1 for large headings.
Can I export JPMorgan Chase colors to CSS or Tailwind?
Copy HEX from any row, or feed a single accent into our Tailwind config generator and CSS variables tools for 50–950 ramps.
Do JPMorgan Chase colors match print or packaging?
Screen HEX is sRGB. Print, signage, and merchandise often use Pantone, CMYK, or coated ink systems that shift appearance under different lighting.