American Express brand colors
Blue box and centurion. Official resources: Brand center.
What is American Express?
American Express issues charge and credit products known for premium travel benefits and Centurion lounges. The Centurion blue box logo and high-contrast white typography signal trust on cards, statements, and merchant signage globally.
Using American Express colors in design
Financial brands emphasize trust through blues, charcoals, and restrained accents on cards and mobile banking. Use the table for wireframes and marketing PDFs, not for regulated disclosure design without brand approval.
This page lists 2 commonly cited American Express swatches with HEX and usage labels. Click any chip to copy the code, then paste into Figma variables, CSS custom properties, or Tailwind theme extensions. For accessible text on American Express backgrounds, run pairs through our WCAG contrast checker before handoff.
Need a full ramp from one accent? Try the CSS variables generator or compare against other companies in banking brand colors.
American Express brand colors — FAQ
Are American Express HEX values official?
We compile widely published American Express values for design workflows. Regulated marketing may require approved color specs beyond this reference. Always confirm critical launches with official guidelines.
How should I pick a primary American Express color?
Start with swatches tagged Primary or Logo in the table. Pair with a neutral text color and test contrast at 4.5:1 for body copy and 3:1 for large headings.
Can I export American Express colors to CSS or Tailwind?
Copy HEX from any row, or feed a single accent into our Tailwind config generator and CSS variables tools for 50–950 ramps.
Do American Express colors match print or packaging?
Screen HEX is sRGB. Print, signage, and merchandise often use Pantone, CMYK, or coated ink systems that shift appearance under different lighting.