NIO brand colors
NIO logo and marketing identity colors (screen reference — see /cars/nio/ for OEM paint codes). Official resources: Brand center.
What is NIO?
NIO is a recognized automotive marketing brand. The HEX swatches below summarize commonly published brand colors for screens and UI mockups—always confirm against the company's official brand portal before customer-facing campaigns.
Using NIO colors in design
Automotive marque colors appear in logos, configurator UI, and dealer sites. For collision repair and factory paint codes, use the dedicated car paint section at /cars/ rather than logo HEX alone.
This page lists 2 commonly cited NIO swatches with HEX and usage labels. Click any chip to copy the code, then paste into Figma variables, CSS custom properties, or Tailwind theme extensions. For accessible text on NIO backgrounds, run pairs through our WCAG contrast checker before handoff.
Need a full ramp from one accent? Try the CSS variables generator or compare against other companies in automotive brand colors.
NIO brand colors — FAQ
Are NIO HEX values official?
We compile widely published NIO values for design workflows. Corporate brand portals publish the authoritative palette and logo rules. Always confirm critical launches with official guidelines.
How should I pick a primary NIO color?
Start with swatches tagged Primary or Logo in the table. Pair with a neutral text color and test contrast at 4.5:1 for body copy and 3:1 for large headings.
Can I export NIO colors to CSS or Tailwind?
Copy HEX from any row, or feed a single accent into our Tailwind config generator and CSS variables tools for 50–950 ramps.
Do NIO colors match print or packaging?
Screen HEX is sRGB. Print, signage, and merchandise often use Pantone, CMYK, or coated ink systems that shift appearance under different lighting.