Southwest Airlines brand colors
Heart red, blue, and yellow. Official resources: Brand center.
What is Southwest Airlines?
Southwest Airlines operates a point-to-point model with free bags policy in the U.S. Bold blue, red, and yellow hearts on fuselages mirror friendly crew uniforms and Rapid Rewards emails.
Using Southwest Airlines colors in design
Airline liveries stack tail colors, wordmarks, and cabin accents. Digital HEX approximations help app and website mockups; paint and uniform colors follow OEM and uniform supplier specifications.
This page lists 3 commonly cited Southwest Airlines swatches with HEX and usage labels. Click any chip to copy the code, then paste into Figma variables, CSS custom properties, or Tailwind theme extensions. For accessible text on Southwest Airlines backgrounds, run pairs through our WCAG contrast checker before handoff.
Need a full ramp from one accent? Try the CSS variables generator or compare against other companies in airlines brand colors.
Southwest Airlines brand colors — FAQ
Are Southwest Airlines HEX values official?
We compile widely published Southwest Airlines values for design workflows. Corporate brand portals publish the authoritative palette and logo rules. Always confirm critical launches with official guidelines.
How should I pick a primary Southwest Airlines color?
Start with swatches tagged Primary or Logo in the table. Pair with a neutral text color and test contrast at 4.5:1 for body copy and 3:1 for large headings.
Can I export Southwest Airlines colors to CSS or Tailwind?
Copy HEX from any row, or feed a single accent into our Tailwind config generator and CSS variables tools for 50–950 ramps.
Do Southwest Airlines colors match print or packaging?
Screen HEX is sRGB. Print, signage, and merchandise often use Pantone, CMYK, or coated ink systems that shift appearance under different lighting.